Portrayal of women in television. The Portrayal of Women in Movies and Television 2022-11-07 (2023)

Portrayal of women in television Rating: 7,8/10 701reviews

Television has a long history of portraying women in stereotypical and often problematic ways. From the early days of television, women have been depicted as homemakers, sex objects, and little more. Even as society has progressed and women have gained more visibility and representation in the media, television has continued to portray them in limiting and sometimes harmful ways.

One common portrayal of women on television is that of the perfect housewife. This stereotype often presents women as the primary caregiver and homemaker in the family, with little or no outside interests or career aspirations. While this portrayal may have been more common in the past, it still persists in some forms today. For example, many reality TV shows continue to portray women as primarily responsible for cooking, cleaning, and taking care of the children, while their male partners are often depicted as working outside the home and having little involvement in domestic duties. This portrayal reinforces harmful gender roles and suggests that a woman's worth is tied to her ability to fulfill traditional domestic responsibilities.

Another common portrayal of women on television is that of the sex object. This stereotype presents women as objects of desire, with little depth or complexity beyond their physical appearance. This portrayal is often seen in advertising, where women are frequently used to sell products by objectifying their bodies. It is also seen in television shows and movies, where female characters are often sexualized for the male gaze. This portrayal objectifies and dehumanizes women, reducing them to nothing more than a means of sexual gratification. It also reinforces harmful cultural messages about women's worth being tied to their physical attractiveness.

Despite these harmful portrayals, there are also examples of more positive and nuanced portrayals of women on television. In recent years, there has been an increase in the representation of women in leading roles, with more complex and multi-dimensional female characters being depicted on television. For example, shows like "Grey's Anatomy" and "Scandal" feature strong, successful female characters who are not defined solely by their gender or their relationships to men. These portrayals challenge traditional gender roles and offer more realistic and diverse depictions of women.

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In conclusion, the portrayal of women on television has often been problematic, with women being depicted as homemakers, sex objects, or little more. However, there have also been more positive and nuanced portrayals of women in recent years, and it is important to continue to push for more diverse and realistic representations of women on television.

How the portrayal of women in media has changed

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As increasing numbers of women entered paid employment, television advertisers in the 1970s discovered the purchasing power of a desirable, new demographic. It continues with powerhouses Shonda Rhimes, Ava DuVernay, Mindy Kaling, Elizabeth Meriwether, Courtney Kemp Agboh, Lena Dunham, Jenni Konner, Tina Fey, Jenji Kohan, and Julie Plec. No one says anything about the fact that Barney treats women like shit by first manipulating them into sleeping with him and then blaming or humiliating them for believing his lies. . According to the Bunche Center for African American Studies at UCLA, 45% of TV pilots in 2015 had no female creators or producers associated with them, and 78% had no minority creators or producers associated with them. The fact that it is so heavily discussed only promotes it as well as adds an unneeded piece of personal trial to the show. This cultural lesson is ridiculous, as many women at this age are still in school or focusing on beginning successful careers.


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So perfect even the Sun does her bidding. D , Pamela O. Firstly, there are plenty of shows that focus on women, which in terms of visibility is great. But television as an industry resisted including women on the business side and behind the scenes. Never breaking the top 30 in ratings and having run its course, the show ended in 1971.


Custom Research and PR Surveys

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The medium of television dominated the American cultural landscape for half of the twentieth century. It was not until women entered the general workforce in large numbers and demonstrated their power as consumers that women began to find a more welcoming climate. You have a Joanna, a dark skinned black women, competing with 12 other candidates in order to win a £250,000 investment from Lord Sugar to develop her business idea. These traditional roles limit women to the home and the caring for of children and allow men to be the bread winners. Netflix: A Comparative Content Analysis of Demographics Across Prime-Time Television and Netflix Original Programming. Yet, reality television programmers are still attempting to enforce these sexist ideologies upon viewers.



Portrayal of women in television. The Portrayal of Women in Movies and Television 2022-11-07 (4)

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Further, male critics outnumber female critics in every job category, type of media outlet, and film genre considered. As the leading edge of Baby Boomer women entered college in the 1960s, new television programs tentatively reflected an evolving social climate for women. Household goods—from appliances to cleaning supplies—were advertised on game shows and soap operas. Findings indicate that men are frequently depicted only in background and marginal roles in the family context and are much less likely than women to be shown performing domestic chores and childcare activities. Source 3 : FURNHAM, ADRIAN and STEPHANIE PALTZER. This would not be as concerning if there was a practical protective aspect to the armours, but outlining the breasts for example only serve to highlight their presence, not protect her.


The Portrayal of Women in Movies and Television

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A content analysis of American prime-time commercials across different networks and cable channels was conducted. They are my role models. Or, the female leads are masculinised, at the very least in that they need to wear a suit to be taken seriously. Unfortunately it is hard to find a show or movie that gives women a strong and positive representation. There have been some real strides in that recently, where ads show men in a much more nurturing rule. As it is, there is a limited representation of truly phenomenal female characters on our screens today, but our portrayal on reality TV shows do affect the way in which we are viewed by all genders. Source 2 : Sink, Alexander and Dana Mastro.


Perception of the Portrayal of Women in Television Advertising amongst Umuahia Residents of Abia State, Nigeria

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If you want good programing on TV with positive and diverse portrayls of women, then watch good programs with positive and diverse portrayls of women. Not only do reality television programs relay the appropriateness of the confinement of women, but they also promote over-sexual attitudes in teens and young adults. There will be no right answer; there is no final copy of women- we just have to keep marking the drafts. We need to start representing better ideals and ambitions than aspiring to getting a man. Films with larger budgets generate larger grosses, regardless of the sex of the protagonist.

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A Man’s Woman: The Portrayal of Women in Television

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Women comprised 37% of individuals working in key behind-the-scenes roles on streaming programs but 31% on broadcastnetwork programs. Examples of these are shows like How to Get Away with Murder, Scandal, The Mindy Project. So what exactly is the deal with the portrayal of women on Reality TV? I now notice little things in movies and TV that I find surprisingly sexist and offensive that earlier I may not have just because it is so common in media. The common distortion of gender roles remains years behind that of actual society and demonstrates that despite immense progress for women, an overall acceptance of gender equality is still lagging behind. What wrong with gender portrayals in film television and why is the conversation always focused on women? She is respected, and not for any masculine traits she shows.

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WEEK 8: Gender Portrayals in Film and Television

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Filming generally takes place in the home which is done to confine them there and perpetuate their roles as beautiful yet incapable housewives. It is no wonder that the portrayal of women in the many popular television shows is lackluster and biased. However, the differences in box office grosses are not caused by the sex of the protagonist but by the size of the budget. If we show any emotion, we are deemed aggressive and angry, if we are unemotional, we are hard and unapproachable. Yet, as the show developed it was realized that the girls could no longer remain famous just for being famous. Lately, across all social media platforms , there has been a rising trend of self love and diversity within the black community. Invest in the future today.



How are women portrayed in TV and movies? ›

Women often are shown as the "damsel in distress" or are the stay-at-home mothers who stick to the stereotypes of cooking and cleaning all day. Even when women are portrayed as independent or some sort of hero, they are often sexualized by male characters or shown as bossy or rude.

How are women portrayed in TV shows? ›

Women are portrayed in series as passive, underdog, weak, battered, and tormented or intriguer, gossiper, and lustful for power over others.

How are women portrayed in Do the Right Thing? ›

Each of the main female characters essentially plays the same role in both the film and the lives of the male characters: they do all the emotional heavy lifting. This is a particular stereotype of black women—that they are the voices of reason who keep the men calm.

Why is women representation in film important? ›

Media is extremely powerful; therefore, if movies and shows constantly illustrate women as the victim and never the hero, women's perception of themselves may be warped and they may struggle to view themselves as anything but the victim. It is essential to display female characters that are heroes of their own stories.

How are women treated in the movie 2022? ›

When her all-male house-cleaning business gets out of control, a mature woman must embrace her own sexuality, if she is to make a new life for herself. When her all-male house-cleaning business gets out of control, a mature woman must embrace her own sexuality, if she is to make a new life for herself.

How are women portrayed in society? ›

For example, girls and women are generally expected to dress in typically feminine ways and be polite, accommodating, and nurturing. Men are generally expected to be strong, aggressive, and bold. Every society, ethnic group, and culture has gender role expectations, but they can be very different from group to group.

How are women presented in movies? ›

Depictions of women on screen are often dependent on roles behind the scenes. Female directors tend to hire more women in key roles and depict women in a more positive light than men. All five movies directed by women could also be classified as female stories, with plots directly subverting traditional male stories.

How are women represented on reality TV? ›

The results indicate that in terms of roles, attitudes, behavior and appearance, women were portrayed positively. They were also often depicted as the winners or victors in these shows. The females in the reality shows examined were mainly career professionals and were less likely to be featured in domestic roles.

What is the positive role of media in women's life? ›

It can play the role efficiently in transmitting information to society in empowering women by educating the society about their stand and worth.In the present article a number of studies have been reviewed to Increase the participation of women in decision-making through the media and to promote a decent and balanced ...

Why are women's roles important? ›

Women are the primary caretakers of children and elders in every country of the world. International studies demonstrate that when the economy and political organization of a society change, women take the lead in helping the family adjust to new realities and challenges.

What is the main message of Do the Right Thing? ›

“Do the Right Thing” takes place during a heat wave, and this heat stands for the racial tension within the neighborhood. With so many ethnic groups intermingling, inner-city life feels like an everyday struggle to maintain order; a clash of cultures is inevitable.

What are the right of a woman right? ›

These rights include the right to live free from violence, slavery, discrimination, to be educated, to own property, to political participation, health, dignity and to earn fair and equal wage. As the saying goes, “women's rights are human rights”. Women are entitled to all these rights.

How female representation is rising across the film industry? ›

In 2021, 22 percent of all editors were female, while the share of female directors and writers stood at 17 percent each. Female cinematographers are even rarer. Only six in 100 positions were filled by a woman last year.

Is there a lack of women representation in film? ›

Women may represent half of the global population in real life, but fictional film worlds get by with just a third. The latest It's a Man's (Celluloid) World report from San Diego State's Center for the Study of Women in Television and Film has found that men outnumbered women onscreen by a factor of 2 to 1 in 2021.

What is the representation of women in the film industry? ›

In 2021's top films, females represented 35 percent of major characters and 34 percent of all speaking characters. They accounted for 38 percent of major characters in 2020, and 37 percent in 2019.

Does gender affect movie preference? ›

Women (vs. men) showed an increased preference for romantic genres regardless of mood, whereas men showed a preference for action, suspense, and dark comedy genres.

How did women's roles start to change? ›

New ideas like socialism, nationalism and women's rights helped transform traditional attitudes and expectations. As a result, gender roles began to shift and change. The labor-intensive Industrial Revolution brought many women out of the home to work in factories. Colonized people began to resist European control.

Is there gender equality in the film industry? ›

The global film industry is shaped by gender inequality. Women are structurally underrepresented in professional roles that include high levels of creative and economic decision-making power, such as directors, writers, and producers.

What are the problems faced by women? ›

1 Women in India have to face a lot of issues. They have to go through gender discrimination, harassment, sexual abuse, lack of education, dowry-related harassment, gender pay gap and much more. Q. 2 How can we tackle these issues?

How gender is represented on television? ›

Studies showed that televised men are more likely to be cast in occupational roles, whereas televised women are more likely to be cast in nurturing or marital roles (Gunter 1986; Lauzen et al. 2008; Signorielli and Bacue 1999; Tedesco 1974).

How do gender roles impact women's lives? ›

Often women and girls are confined to fulfilling roles as mothers, wives and caretakers. Gender norms position girls as caretakers, which leads to gender inequality in how roles are distributed at the household level. This also results in a lack of education due to the restriction of outside opportunities.

How do you promote a woman right? ›

8 ways to change the course for women's rights
  1. Raise your voice. ...
  2. Volunteer. ...
  3. Start a fundraiser. ...
  4. Attend marches and protests. ...
  5. Donate to women's movements and organisations. ...
  6. Shop smartly. ...
  7. Challenge events. ...
  8. Become a corporate sponsor.
Apr 16, 2019

Who was the first female on TV? ›

In fact, she is the first woman to ever appear on television, given her performance on an experimental broadcast in the 1930s. Thanks to exclusive access, the film reveals Betty behind-the-scenes at work, entertaining at home, and interacting with her animal friends—one of whom is a 900 pound grizzly bear.

How do you attract female audience attention? ›

Here are five ways to market effectively to women:
  1. Understand the psychological profiles of women. Recent research reveals that only 37% of Americans (and only 29% of women) believe that women are accurately represented in ads. ...
  2. Avoid stereotypes. ...
  3. Embrace inclusivity. ...
  4. Build community and trust. ...
  5. Tell women's stories.
Apr 4, 2022

Why do women like reality TV more than men? ›

Unlike dramas, reality shows don't require your undivided attention to enjoy them. For women, the ability to do other things while watching television may be a part of the appeal, because we're better at multitasking, according to a recent study in the Journal of Biomedical Science Science.

How does watching reality TV affect us? ›

It affects their overall outlook on life and causes mental distress. They end up being dissatisfied with their accomplishments and less appreciative of the life that they are living. Over time, this can generate depressive behaviours among the viewers.

How are women portrayed in advertising? ›

The common stereotypes include depicting women in weak roles or positions, using them as sex objects, portraying them as housewives, showcasing them as silent etc. Matthes et al.

How does media affect women's self image? ›

Social media can negatively affect body image by over-exposing you to "idealized" body types. While posting selfies may help body image, trying to edit out perceived flaws can be harmful. To reduce harm on social media, unfollow accounts, find a healthy community, and take breaks.

How does media affect women's self-esteem? ›

Studies show that people with low self-esteem spend the most time on social media. It was also found that social media causes people to have lower self-esteem. That means that people already living with low self-esteem are indulging in an activity that causes lower self-esteem.

What are three positive effects of media? ›

If you're a regular social media user, you've probably encountered some or all of these positive effects at some point.
  • Building Relationships and Staying Connected. ...
  • Finding Your Voice. ...
  • Showing Empathy and Kindness. ...
  • Offering Support. ...
  • Better Communication. ...
  • Spreading News. ...
  • Building a Business. ...
  • Establishing Authority.
Nov 1, 2021

What makes a strong woman leader? ›

“Women make great leaders because they have an innate ability to dream big, challenge assumptions and inspire teams — and they know how to translate big ideas into concrete action and results.”

What are the three roles of a woman? ›

Reproductive, productive and community managing role.

What is the most important thing about being a woman? ›

The most important things about being a woman are about believing ourselves. About embracing our own inherent power. About manifesting our dreams into reality. About standing strong in the most terrifying moments.

How is Do the Right Thing still relevant today? ›

The film courageously touched upon violence, racial injustice, and politics and because of that, it is still able to exist in these important conversations today. It is considered a classic with powerful and relatable concepts that prove to still be incredibly relevant.

Why is it important to always Do the Right Thing? ›

Because it feels good to do the right thing

You will not feel good if you retaliate, bad mouth someone, or do anything otherwise negative. You WILL feel good if you do the right thing: stay positive, focus on something else, continue to be who you are, and treat people with kindness and compassion.

What are the conflicts in Do the Right Thing movie? ›

Spike Lee's new film, ''Do the Right Thing'' - which depicts racial tensions on the hottest day of the summer in the Bedford-Stuyvesant section of Brooklyn, ending with the killing of a black man by the police and a riot - has generated considerable discussion about its portrayal of blacks, racism and violence.

Who had the biggest impact on women's rights? ›

Prominent Women's Rights Activists that Changed History
  • 1 – Lucretia Mott (1793-1880)
  • 2 – Sojourner Truth (1797-1883)
  • 3 – Elizabeth Cady Stanton (1815-1902)
  • 4 – Susan B. Anthony (1820-1906)
  • 5 – Ida B. Wells (1862-1931)
  • 6 – Mary Church Terrell (1863-1954)
  • 7 – Frida Kahlo (1907-1954)
  • 8 – Simone de Beauvoir (1908-1986)
Aug 25, 2020

What are 10 women's rights? ›

  • 2.1 Equal employment.
  • 2.2 Right to vote.
  • 2.3 Property rights.
  • 2.4 Freedom of movement.
  • 2.5 Informing women about their legal rights.
  • 2.6 Discrimination.
  • 2.7 Right to health.
  • 2.8 Right to education.

Should a woman be on the right or left of a man? ›

We decided we should ask you. A: Yes, this is an interesting question with an interesting history behind the original etiquette rule of: The lady walks on the right side of the gentleman.

How gender is portrayed in movies? ›

Gender Stereotypes Perpetuated In Film

For example, male characters were more likely than females to have an identifiable occupation. Girls and women were more likely to have goals related to their personal life, whereas boys and men were more likely to have work-related goals and goals like violence and crime.

What are the two important characteristics of feminist film theory? ›

The first is the perspective of the male character and how he perceives the female character. The second is the perspective of the spectator as they see the female character on screen.

How are female characters portrayed? ›

It is observed that they are portrayed as powerless, weak, whiny and under male dominance, or class- and power-focused, wealthy, ambitious, dominant and intriguing and with beautiful physicalities. Women have a very powerful, important and determinant role in society.

Why is female representation important in film? ›

Media is extremely powerful; therefore, if movies and shows constantly illustrate women as the victim and never the hero, women's perception of themselves may be warped and they may struggle to view themselves as anything but the victim. It is essential to display female characters that are heroes of their own stories.

Why is it important to have strong female characters in movies? ›

Strong Female Characters In Movies

They can act as a role model for young girls and boys, showing that females can be strong and independent. Strong female characters in movies are also very important because it shows that women are not just limited to being mothers or wives, but they can do many other things.

Why is feminist film theory important? ›

Feminist theory is highly influential on film theory and criticism; it investigates how mostly women/femininity and also men/masculinity are represented. It has started to be influential in the early 1970s with the aim of revealing the passivity of women in the screen.

What is the definition of women's representation? ›

Representations of women are often defined by how men see women (termed the 'male gaze '), or by how society expects women to look and behave. Many representations of women concentrate on sexuality and emotions. Others focus on their relationships with their children or romantic partners.

Why is female representation in leadership important? ›

Having female leaders in positions of influence to serve as role models is not only critical to the career advancement of women, but stands to generate broader societal impacts on pay equity, changing workplace policies in ways that benefit both men and women, and attracting a more diverse workforce.

What is the test for female representation in movies? ›

The Bechdel test (/ˈbɛkdəl/ BEK-dəl) is a measure of the representation of women in film (and, by extension, in fiction in general). The test asks whether a film features at least two women talking to each other about something other than a man.

Are women underrepresented in the film industry? ›

Despite making up over half of the country's population, women are still underrepresented behind the camera in America's independent film industry. According to the study “Indie Women: Behind-the-Scenes Employment of Women in U.S. Independent Film, 2021-22” released today by Dr. Martha M.

How does television affect gender roles? ›

SUMMARYResearch indicates that television has a socializing influence on children regarding their attitudes toward gender roles. Gender role stereotypes seen on television are, in turn, reinforced by parents, friends, and school, contributing to the child's sense of what it means to be male or female in society.

What is the female character rule? ›

To pass, films must have at least two (named) female characters who talk to each other about something other than men. It was developed by cartoonist Alison Bechdel in her comic strip Dykes to Watch Out For in 1985 and has been widely used as an indicator of gender bias, or lack thereof, in various media since then.

What is the feminist code for movies? ›

Rules of the Bechdel Test

According to the original comic, the three rules are: The movie must have at least two women in it. The women must talk to each other. Their discussion must be about something other than a man.

Does the Bible pass the Bechdel Test? ›

What do all these Biblical narratives have in common? None of them pass the Bechdel test. First coined in 1985 by Alison Bechdel, the basic criteria to pass this test involves a conversation between two women — ideally, both of whom are named — about someone who is not a man.

Why is there gender inequality in film? ›

The global film industry is shaped by gender inequality. Women are structurally underrepresented in professional roles that include high levels of creative and economic decision-making power, such as directors, writers, and producers.

How does feminism affect media? ›

Though most journalists aim to create an objective view of their subjects, feminism has long been portrayed in a negative light. Feminism's portrayal is fueled by the idea that the media seems to lean toward opposition; pinning women again men creates the mostly negative roles women become portrayed by.

What are 3 impacts of the television? ›

What are the harmful aspects of TV?
  • TV displaces active types of recreation. ...
  • TV interferes with conversation and discussion time. ...
  • TV discourages reading. ...
  • Heavy TV viewing (more than 4 hours a day) definitely reduces school performance. ...
  • TV discourages exercise. ...
  • TV advertising encourages a demand for material possessions.

How does television influence human behavior? ›

Aggressive attitudes, values and behavior can be increased by watching entertainment violence, particulary in children. The effects are measurable and also long lasting. Some of the television programs will show scenes with stabbing, hitting, shooting, punching, guns and any type of other violence.


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